What I Look At:

• High Cost Ad Groups with Low Quality Score
• Ad Groups with Too Few Expanded Text Ads
• Ad Groups with Too Many Expanded Text Ads
• Ad Groups with Too Many Keywords
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ADS

• Ads With Duplicate Description 1
• Ads With Duplicate Headline 
  
  

​ADVANCED TARGETING

• Campaigns With No Day Parts
• Campaigns targeting All Countries & Territories
  
  

CAMPAIGNS

• Campaigns running on Mixed Channel
  
  

KEYWORDS

• Converting Keywords that are losing Impression Share
• Keyword Match Type Spread By Count
• Keyword Match Type Performance Spread
  
  

NEGATIVE KEYWORDS

• Campaigns With No Negative Keywords